Realism in Commercialisation and Autenticity.

Realism is an aesthetic construct (a created ‘look’) put together by conventions that are agreed upon at any one time. This ‘vision of the future’ was an 80s-based sense of realism but different cultures and contexts produce different forms realism.

Types of Realism

Photo realism - Photos made to look real despite the fact that their not so special effects are use to create their realism.

Actuality - Make it look like actual footage for example a reenactment (Real life events staged)

Realistic Violence - Although the action on camera looks real we know its staged to entice their audience so gore and violence is added for the realism.

That realism can be faked and we should not mistake it for authenticity.

Hyper Reality

A better expression of a thing than its real form.

Creations of avatar like games are hyper real, in other words its more real than reality. People create avatars and because of social restrictions etc it allows people to no longer hide who they are and every thing becomes real.

False reality's are perceived as real.

The social impact of Facebook and YouTube.

When looking at these sites we see a certain way we communicate with each other with snippets and news feeds we come ever more closer with our friends and family and are in formed on every aspect of their life know as Ambient Awareness.

Just because the people you know aren’t next to you it doesn’t mean you aren’t close with these types of social networks people are brought together the further they are apart.

Unlike these social networks YouTube brings something different with its individualism people have become more creative as well as socially interacting with each other through the web with vlogs allowing instead of commenting to give a response face to face from the other side of the world bringing the YouTube community together.

Testing Cultural Inversion

Individual and Community

What dose the word community mean to you?

* Friendships
* Relationships
* Alliances
* The government believe in the community as a part of a whole but chose to separate them self from it.
* Community Service benefits an area of land or estate were community's may be present.
* A group of people living in a particular local area.
* Community's can form around ideas as well as interests and common passions.

Online community's range around many different ideas:

Social network's - Facebook, MySpace, Twitter
Forums - Where people are allowed to exchange ideas
Video networks - Youtube, Stagvu, Veho
Online gaming - Runescape, World of warcraft

What sets aside Youtube from other online community's is its interactivity with videos, opinions that can be expressed freely, Video posts can be used as a forum for comments as well as individualism and authenticity. with all this in mind its even possible to create a persona on youtube like on online gaming and create a totally separate life giving Youtube a diverse community and truly interactive Phenomena.

David Gauntlett

The Theorist ive decided to study is David Gauntlett he is Professor of Media and Communications at the School of Media, Arts and Design at the University of Westminster and was voted the uk's number 1* researcher of media 2008.

He is the author of several books on media and identities, and the everyday creative use of digital media. As well as this he has come to produce a website about 'media and identities' Theory.org.uk, and has pioneered the use of creative and visual research methods because of his work he has been globally recognised as a leading media researcher working with the BBC and Tate as well as working with international magazines.



Here is a power point highlighting his ideas and work within the Media.

Introduction to media in the online age

In the past media took a lot of time to produce different forms of media using technical video cameras, sound booms etc. Even the web had restrictions when first invented.

Now that technology has a vast array of media things have become easier than ever before and with advancements in the internet, Web 2.0 now learns and remembers every thing you do on the internet form uploading pictures to downloading filesand all at just the click of a button.